About Us


Fit & Folly is a women’s active, leisure, and swimwear boutique located in the heart of Shepparton, the Maude Street Mall.

Our vision is to provide a unique shopping experience for women who want to ‘Feel Great, Look Great, Be Great’!!  We offer products that are on trend and of exceptional quality from leading suppliers. From dresses, to sneakers, sunscreen, wellness products and drink bottles.

We offer brands that complement one another, and service a range of customer needs.

We have been helping Shepparton’s women of all ages and shapes for close to 10 years in their fitness journey, keeping their closets up to date with new and current styles, to fitting them in new and comfortable swimwear to lounge in on their next holiday.

We’re passionate about helping our beautiful customers look and feel great and aspire to continue doing this in store and online.
We hope you feel welcomed next time you visit us; we love to see your faces, whether it’s for a browse, a shop, or a splurge!

“They say clothes don’t make the woman, but they sure do make the day.”

Love Nic and the F&F girls.